Service Providers - It is essential to define and identify different customer categories
Whether we are talking about professional service providers (lawyers, accountants, architects), or suppliers of any other service, they need to form a database of prospects and clients to use in an integrated and structured way in order to generate sales opportunities. It is essential to define and identify different customer categories in order to offer personalized services. After completing the successful sale, the delivery process must be monitored and controlled to keep each customer in certain profitability limits. In service providing industry, delivered projects can be simpler or more complex and tracking contracts fulfillment means project management.